Friday, 3 May 2013

The Empty Shop

A shop that starts off empty everyday, gets filled up during the day, and gets emptied out again at the end of the day. This has nothing to do with fashion and everything to do with charity. 

A Loja Vazia" (The Empty Shop) is a Winter Clothing Drive Campaign in BRMalls Shopping VillaLobos, São Paulo, Brazil. This initiative turns the whole ideal of shopping on its axis, people are encouraged to bring clothing to the shop instead of taking it way. This creates a new way for people to donate clothing.

However, this shop with its clean and crisp design, functions like any normal retailer. 
They have stylists on hand that style up outfits on mannequins from the clothing they have received. This is an attempt to encourage donations that are of a  good quality.

After the store has filled up during the day, it will be emptied out and given to charity so that the donation process can start all over again the next morning. 
3.2 Tons later The Empty Shop has gain interest from malls across the globe and has now been open sourced that this concept is available to anyone who is interested.
This initiative provides a brand new take on the concept of a charity drive.  The Empty Shop, situated at the centre of the mall will be a constant reminder that we should not only take, but also give- 3.2 tons of clothing later helping thousands of people in need.

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